UPDATE 2025: A Letter to our Customers and Suppliers regarding Milbrae Rebranding
It has been nearly four years since Chris and Brett Woods sold their Milbrae business to E. B. Mawson and Sons Pty Ltd. During this time, the Milbrae and Mawsons’ company logos have been used side-by-side while the gradual process of merging the two businesses has steadily progressed. In the Milbrae markets, we have operated since October 2021 as “E. B. Mawson and Sons Pty Ltd trading as Milbrae Concrete, Quarries and Mining Services”.
We have now reached a point in the integration process where our branding can easily become common. The Milbrae Precast brand will remain as is but going forward other Milbrae branding on equipment, corporate documents, promotional materials and site signage etc will transition to Mawsons only logos and livery.
Our formal operating name across all sites will be “E. B. Mawson and Sons Pty Ltd trading as Mawsons Concrete and Quarries” as it is elsewhere in NSW and Victoria. We will continue to offer mobile crushing, screening, concrete and drilling services to the mining and construction industries under the “Mawsons Concrete and Quarries” brand.
Most importantly, the people who are Milbrae will remain in their current roles and continue, as they have done since 2021, as Mawsons’ people, part of one combined team. Phone numbers, email addresses, account numbers and titles are unchanged. Existing Milbrae quotes will be honored. New quotes from the same sites for the same range of products and services will now be issued under the Mawsons brand. From a customer and supplier perspective, the switch to one brand should only have a visual impact as our purchase order and payment processes will also remain unchanged.
The team at Mawsons which includes the Milbrae crew, thank you for your ongoing support and look forward to continuing to work with you for many years to come.
If you have any questions about the Milbrae rebranding process please call our Head Office in Cohuna on 03 5456 2409 or the Colinroobie office on 02 6953 9500.
Yours sincerely
E.B. Mawson and Sons Pty Ltd
John Mawson
Managing Director
PRESS RELEASE 2021
Milbrae & Mawsons Join
The Woods and Mawson families along with Mawsons’ joint venture partners, Adbri, are very pleased to advise their valued employees, customers, contractors, and suppliers that they have signed contracts under which Mawsons will purchase Milbrae’s concrete, quarry, mobile crushing, and mining services businesses. The sale is due to be effective from August 1st, 2021.
Combining the Milbrae and Mawsons businesses will create an even more capable, well-equipped, and experienced team with renowned expertise in the fields of construction materials supply, mobile crushing, and mining services. The region serviced by this team will cover much of NSW and Victoria and stretch into SA. The product and service offerings from both Milbrae and Mawsons will remain and be backed by in-house safety and technical know-how that is unsurpassed in regional Australia.
The deal will see Milbrae staff retained on their current terms of employment with their entitlements and conditions carried on into Mawsons. Existing Milbrae sites (including mines, workshops, and administration offices) will continue to operate. The Milbrae brand will stay. Chris and Brett Woods will also continue their involvement to help ensure a smooth transfer of specialist knowledge and relationships.
The existing Milbrae organisational structure will continue as the two organisations work together to integrate and optimise the benefits of the combined construction materials and mining services businesses.
Milbrae operational and administrative contact details will remain the same. Milbrae customers and suppliers will notice very few changes as the Milbrae and Mawsons businesses gradually merge their procedures. Existing Milbrae quotes, product range, and supply agreements will be fulfilled and, as appropriate, extended.
Chris Woods, Milbrae Managing Director, said that while he was “A bit sad to be stepping back” but is “Delighted our family’s business and all the excellent people in it, would be able to keep developing with Mawsons as the new owners.”
Mawsons Managing Director, John Mawson said, “It is a great opportunity and privilege for our company to be able to combine with Milbrae and continue the growth of these strong regional Australian businesses.”
Further queries can be sent to milbrae@mawsons.com.au.